Galeria Melissa NYC by Mancini•Duffy

Galeria Melissa NYC is a clothing and shoe boutique for Brazilian brand Melissa, with the aesthetic and ostensive practicing ethos of an art gallery. Its parent company, Grendene, chose our friends at Mancini•Duffy for their extensive NYC retail expertise (the firm redesigned one floor of Saks Fifth Avenue.) Leaving the building’s cast-iron facade in place, the office installed, in a triangular vestibule, two gargantuan LED monitors, reflecting “infinitely” off mirrored flooring, displaying video art by Sam Cannon featuring women’s bodies coated in fluid. Melissa’s presence on social media played a role in the store’s design which Ali Aslam, designer at Mancini•Duffy, attributes to the shift away from traditional brick-and-mortar retail promoted by social media, towards online retail supported by brick-and-mortar media (sort of).

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