Tech-Forward Retail Experience by Bohlin Cywinski Jackson

For the LA-based clothing brand Reformation (noted for its eco-friendly clothes) ABC collaborator Bohlin Cywinski Jackson has designed a “concept store” in San Francisco’s Mission District that is a decided leap forward in the field of experiential retail design. Touch screens embedded in the walls of display areas allow customers to reserve items they’d like to try on; additional screens in changing rooms allow to them browse, add or exchange items. This is where the “magic wardrobe” comes in. Selected items are delivered from an abutting warehouse through a system of magnetic door locks. Customers can even employ a number of custom lighting settings within the fitting rooms. Fittingly, the interior backdrop for this tech-driven retail experience is stark white, simple, and clean-lined.

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